Privacy Policy

Shelf is an online curated fashion marketplace based in Dhaka, Bangladesh. In this policy, “we”, “us” and “our” mean Shelf. We decide why and how your personal information is used for your orders and your account.

• Account details: your email address and password. We cannot read your password.
• Profile and delivery details: your name, mobile number and delivery address.
• Order information: what you order, amounts, delivery zone, order status, courier tracking and notes from our confirmation call.
• Bag, wishlist and recently viewed: stored with your account when you are signed in, and in your browser’s local storage on your device.
• Reviews: the rating, text and any photos you submit.
• Technical information: your IP address, browser type and pages viewed, used to run and protect the site.
• Messages to us: what you tell us when you contact support.

• To create and manage your account and sign you in.
• To process and confirm your orders, including calling you to confirm them, arranging delivery and collecting payment on delivery.
• To handle exchanges, returns, refunds and support requests.
• To send service emails you need, such as account confirmation and password reset.
• To keep the site secure, prevent fraud and abuse, and fix errors.
• To understand, in aggregate, how the site is used so we can improve it.
• To meet our legal, accounting and tax obligations.

We do not sell your personal information. We do not send marketing messages unless you have agreed to receive them.

We share only what is needed, and only for the purposes below.

• Couriers receive your name, phone number, delivery address and the amount to collect, so your parcels can be delivered.
• Brand partners (sellers) receive your name, phone number and delivery address on the parcel slip so they can pack and hand over your parcel. They do not receive your email or your order total. We handle all customer contact ourselves.
• Service providers that host and secure the site, store data, monitor errors, measure usage and send our emails (for example Supabase, Vercel, Cloudflare, Sentry and Resend). They may use your information only to provide these services to us.
• Authorities, where the law requires it or to protect our rights, customers or sellers from fraud or misuse.

Some of our service providers process data on servers outside Bangladesh. We choose providers with appropriate security measures and use them only to provide services to us.

We use only the cookies needed to run the site, such as the one that keeps you signed in and security cookies. We do not use advertising or cross-site tracking cookies, and any website analytics we use does not rely on cookies. Your bag, wishlist and recently viewed items use your browser’s local storage, which you can clear at any time. If we add tools that set non-essential cookies, we will update this policy and ask for your consent first.

We keep order and payment records for as long as we need them for returns, support, accounting and legal requirements. We keep your account details until you ask us to delete your account, except for records we must or have a legitimate need to keep, such as completed orders and fraud-prevention records.

You can ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct information that is wrong or out of date (you can also edit your profile);
• delete your account and personal information, except what we must keep by law;
• stop using your information for any purpose that depends on your consent.

Withdrawing consent may mean we can no longer process your orders. To make a request, email support@shelfbd.com from the address on your account. We may need to confirm your identity first, and we aim to reply within 30 days.

We protect your information with encrypted connections, access controls and limits on repeated requests. No online service is completely secure, so please keep your password private. If a breach affects your personal information, we will act to contain it and tell those affected and the authorities as the law requires.

Shelf is intended for adults. If you are under the age of majority in Bangladesh, use the site only with a parent or guardian. If a child has given us personal information without permission, contact us and we will delete it.

We may update this policy as the site or the law changes. The date at the top shows the latest version. For significant changes we will tell you on the site or by email.

Questions or concerns about your privacy: email support@shelfbd.com or call or WhatsApp +880 1733-238680, Saturday to Thursday, 10 AM to 8 PM. Our address is West Dhanmondi, Dhaka 1209, Bangladesh. See also our Terms & Conditions.